Month: November 2018

Can we briefly tempt you away from your online bargain hunting?  Black Friday seems the ideal time to remind ourselves of Psychologist Robert Cialdini’s Six Principles of Persuasion, and how these are often used in sales and marketing as influencing techniques.  You’ll be familiar with many we’re sure, and if…

2018 has so far been a momentous year in the drive to provide a fair and diverse working environment in which all employees are equally valued and rewarded. The publication earlier this year of gender pay scales, for example, have done a lot to build awareness of the need to…