When Gillette’s new advertisement first aired in January it caused a collective intake of breath and four million views on YouTube in just 48 hours. The company’s well-known and long-standing slogan ‘The Best a Man Can Get’ was transformed into ‘We Believe: the Best Men Can Be’. Featuring images of…
The economic uncertainty arising from the UK’s decision to leave the European Union three years ago shows no sign of abating as politicians continue to wrangle about the best exit deal. The full impact on all organisations, especially those in the healthcare sector, remains to be seen. That and other…
Steve Jobs, Bill Gates, Jeff Bezos are all well-known innovators whose revolutionary contributions within technology, commerce and communications touch our lives on a daily basis. While relatively few organisations can boast an individual trailblazing Steve, Bill or Jeff, it is perfectly possible for teams to foster innovative thinking. Early 2019…